Crisis Risk Management: Introducing The First 36 Hours
- Feb 15
- 3 min read
The First 36 Hours of any crisis, emerging risk incident or emergency, are the most crucial. Typically this is the period most people experience shock, disbelief, scramble to create solutions, experience panic and try to outsource problems to others, who may or may not be able to help. We understand this and hence plan all our Crisis Services around this time period, aptly naming our Crisis and Risk Management Department The First 36 Hours.
THE FIRST 36 HOURS
Our Crisis Management Training trains you to be effective in this time period. In our Crisis Planning we build you strategies, systems and protocols which are effective in this time period. Our Crisis Response Services focus on being effective in this time period.
Global Crisis Risk Management Consultants
Empathy, Experience, and Effective Action

THE FIRST 36 HOURS, our dedicated Crisis and Risk Management division, is run by our top team of professionals committed to equipping and supporting you.
Backed by decades of experience, we have the crisis management and response experience and capabilities to swiftly and thoroughly assess your incident situation, deploy our resources, and enact a precise solution.
We focus on achieving rapid Incident Resolution while maintaining Proactivity in every step.
We deploy immediate response services and support to increase your safety and peace of mind whilst we enact multi-layered invesitgations and deployment operations.
We have a full multi-sector crisis team combining security, emergency response, legal, cyber, medical, logistics, analytics, forensic investigations, as well as executive coaching for crisis-coping. Where necessary we also seamlessly collaborate with your existing legal, financial, or communications teams to provide comprehensive 360 degree support, building comprehensive strategic solutions and deploying at critical pace.
1. The Core Crisis Mandate
The First 36 Hours focuses on the critical window following an incident. Whether the threat involves a significant Data Breach, the discovery of corporate espionage, or a high stakes personal safety issue, our primary goal is Containment of threat.
We deliver Discreet Crisis Management, providing highly confidential, expert intervention to stabilize the situation. Crucially, our initial actions are designed to first protect and secure, and then to manage you and your brand's standing, focusing heavily on Reputation Management to minimize public damage and preserve Business Resilience. We transition those we work with from a state of shock and vulnerability to one of structure and controlled response, safeguarding people, reputation and assets.
2. Proactive Risk and Threat Mitigation
Effective crisis management begins long before an incident occurs. Our proactive services under the Crisis and Risk Management umbrella are designed to harden your defenses against internal and external threats and we recommend our Crisis Risk Management Training programmes to be undertaken by both our coporate and private clients to increase risk prevention and to set in place core understanding of how to respond in the First 36 Hours window of an incident.
Our Crisis Planning services provide comprehensive analysis and mitigation of risks such as breach, natural catastrophe, urban threat or terrorism, targeted threat, insider threat (the most common vector for corporate compromise), and protection against severe financial damage. By identifying and mapping vulnerabilities now, building your defences with a prevention-approach, and setting clear response procedures in place, we ensure that when a crisis hits, your response is immediate and effective, minimizing the impact of the initial shock and speeding up Incident Resolution.
3. Securing Guaranteed Access: The Crisis Retainer
For clients who require guaranteed, immediate access to our senior experts, we offer the Crisis Retainer. This membership ensures priority activation of The First 36 Hours team, bypassing standard protocols and securing a pre-defined, swift response. The Retainer is not insurance; it is a commitment to Zero Hour Intervention, ensuring you have professional, experienced support instantly available when you need it most.
Find out more at our Crisis Risk Management department The First 36 Hours.
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